If you have access to Google Ads, you can also use their Ad Preview and Diagnosis Tool for this step to get a more accurate view of rankings by location and device type. Once you’ve created your keyword list, open an incognito window to start searching each individual keyword and phrase. Try to choose a dozen or so words and phrases that most resonate with your brand. As you begin to flesh out your keyword strategy, take note of the most relevant words with the highest search volume. To create your keyword list, you’ll want to include a mix of keywords that you already rank for and keywords that you’d like to rank higher for.

Websites that are very broad in their services should try to represent all of their most important verticals. Start by creating a cluster of keywords based on the niche or industry in which your website operates. By analyzing your competitors’ websites, content, and organic search performance, you’ll be able to take notice of the newest competitors in your field, gain insights into their SEO strategies, and identify opportunities for improvement in your own strategy.įollow along to get a better understanding of how to perform a competitive analysis for SEO and what kind of insights you can gather from the process. So, as a part of a living, breathing SEO strategy, it’s important to execute a competitive content analysis to better understand the competitive landscape. Unfortunately, the field of competition is always growing, and everybody wants a piece of the organic search pie.

In a world where there was only one shoemaker, only one type of laptop computer, and only one brand of coffee, getting people to your website would be easy.

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